LinkedIn is a peer-to-peer network in a business context. It’s like a business networking event. So whatever you do in a business networking event you should do on LinkedIn.

LinkedIn is a gamification platform. The more you do, the more you get out of it, the more that LinkedIn reward you. The less you do the more they punish you. It’s designed to be addictive and competitive. Embrace that and you will succeed on LinkedIn.

Chris Reed came to Asia years ago with 250 connections and now, he has 44,000 LinkedIn followers. He is officially a LinkedIn Power Profile since 2012 and also one of the top Social Sellers in the region.

Here are five tips on how you too could be a LinkedIn Power Profile.

1. Add Experience

Many people don’t update their current role or don’t fill out what their current role actually is, who the company is, what they do at that company. If no one knows who your company is then why would you assume they do by not adding in something about the company in your experience section and what your role is there?

What you should do: 

Chris_Reed_LinkedIn_23
What you shouldn’t do:

Chris_Reed_LinkedIn_24

2. Add Visual Content to Experience/ Summary Sections

Adding pictures bring everything to life, not just on social media but in magazines, books, newspapers.

Did you know that the Top 100 posts of every month on LinkedIn always contain either a photograph, an infographic, a video or a link to a website with an image. In other words people engage more with posts that have visuals. The same applies to your profile.

Don’t just put massive amounts of words on your profile and expect people to read it all? Spice it up with videos (they are streamed within the LinkedIn app or platform), website links to your website which captures attention and drives viewers to your website.

What you should do:

Chris_Reed_LinkedIn_25

3. Create a Content Marketing Plan

There are two parts to this:

  1. Created content – blog posts
  2. Curated content – shared posts from other sources.

LinkedIn have a 4:1:1 methodology that produces the most engagement. That is for every hard-sell post about your company, there should be a soft-sell post about your industry and four non-selling posts. This increases engagement of all your posts and enables people to be more receptive to your hard sell posts.

What you should do:

Chris_Reed_LinkedIn_26

Chris_Reed_LinkedIn_27

What you shouldn’t do:

Speaks for itself …

Speaks for itself …

and don’t post stuff like this…

Chris_Reed_LinkedIn_30

Chris_Reed_LinkedIn_31

4. Develop Your Company Page

I am constantly amazed at the amount of companies of all sizes, SME’s and MNC’s that either don’t have a company page on LinkedIn or haven’t updated it. LinkedIn company pages are not meant to be managed by HR teams to merrily post a million jobs on and expect that to be engaging. Like other social medias, it should be handled by the marketing team.

Do a search on your company on Google. Surprised that your LinkedIn company page comes top or 2nd to your website? Don't be. This is a very unknown and underestimated part of the power of LinkedIn.

Do a search on your company on Google. Surprised that your LinkedIn company page comes top or 2nd to your website? Don’t be. This is a very unknown and underestimated part of the power of LinkedIn.

Don’t underestimate the power of both LinkedIn search and Google search. People might be seeing your LinkedIn page instead of your well-designed website.

Don’t underestimate the power of both LinkedIn search and Google search. People might be seeing your LinkedIn page instead of your well-designed website.

The amount of people I have met where I have Googled their page before or during our meeting and the last update on it was 6-9 months ago or there is no update. It doesn’t leave a good impression for prospective clients, employees, investors, media etc.

What you should do:

Notice that the post is not selling bank accounts but sharing great content for a business audience reading it

Notice that the post is not selling bank accounts but sharing great content for a business audience reading it

Similarly, nothing about room rates but about business issues

Similarly, nothing about room rates but about business issues

The award-winning L'Oreal page has great content relevant to female business professionals

The award-winning L’Oreal page has great content relevant to female business professionals

They get the fact that LinkedIn is a rolling content and news engine with business users expecting updates all day 

They get the fact that LinkedIn is a rolling content and news engine with business users expecting updates all day.

What you shouldn’t do:

Posting lots of jobs is neither attractive nor engaging? How can anyone share any of this content and exactly what part of the US are these jobs located at and how is any of this relevant to me in Asia?

Posting lots of jobs is neither attractive nor engaging? How can anyone share any of this content and exactly what part of the US are these jobs located at and how is any of this relevant to me in Asia

 

The ultimate faux pas on social media is an unanswered customer complaint, not once in this case but twice. What's worse is that I can't even blame HR here as it's clearly marketing who are in control of this as they have posted the post from their marketing head which ironically is called "key mistakes". The first of which I would say is letting a customer complaint fest for 2 months where 400 million professional business travelers can see it and gain a very negative impression of the brand and organization

The ultimate faux pas on social media is an unanswered customer complaint, not once in this case but twice. What’s worse is that I can’t even blame HR here as it’s clearly marketing who are in control of this as they have posted the post from their marketing head which ironically is called “key mistakes”. The first of which I would say is letting a customer complaint fest for 2 months where 400 million professional business travelers can see it and gain a very negative impression of the brand and organization

5. Messaging

Whatever your business objective is on LinkedIn, staying in touch, winning new clients, retaining existing clients, recruiting, being a thought leader, impressing investors, wishing to get headhunted, enhancing your personal or company brand etc. There are five ways to message people on LinkedIn but only once you have completed these other 9 tips.

  1. Inmails: either through Sales Navigator, Premium or Recruiter accounts
  2. Open Link Messages: Linkedin appear to be phasing these out, but they are still a fantastic way to communicate with any open link members, premium members.
  3. Group Messages: There used to be a time when we are able to do this for any group members who had ticked the box saying that you could. However because of abused use, LinkedIn took this functionality away and left everyone with merely 15 messages a month…. so use them wisely.
  4. Introductions through your first connections: one of the many reasons to have more first connections is so that you have more 2nd and 3rd connections but also so that you have more 1st connections in which you can ask to introduce you to their 1st connections, your 2nd connections.
  5. 1st Connections: of course the simplest way to message people on LinkedIn is through your first connections.

Once you have your lists created in your Premium or Sales Navigator account, work on a compelling headline and message to get people to open them and respond. LinkedIn suggest 150 words max and I think based on my experience, lesser is better. These are my suggestions on what to do and not to do.

What you should do:

Simple, concise, and it references someone both parties know.

Simple, concise, and it references someone both parties know.

Brief with a direct call-action

Brief with a direct call-action

What you shouldn’t do:

Anyone who sends a mail and asks you to reply to them at a gmail account is clear scamming? We never trust a gmail only account on LinkedIn... remember LinkedIn is for business

Anyone who sends a mail and asks you to reply to them at a gmail account is clear scamming? We never trust a gmail only account on LinkedIn… remember LinkedIn is for business

Really? Name?

Really? Name?

Here is a funny one to wrap up the post

Here is a funny one to wrap up the post

Thank you for reading 5 More Effective LinkedIn Tips to a LinkedIn Power Profile and I hope these are useful for you. For another 5 effective LinkedIn tips, continue reading here. >>

Article contributed by Chris Reed, Global CEO & Founder of Black Marketing – enabling LinkedIn for you 

Chris Reed owns a global LinkedIn marketing consultancy and taken the company from 1 person in 1 country to 35 people in 9 countries. If you would like him to present the Top Ten Tips on How to Use LinkedIn (and some for what not to do) in a seminar, please contact him. He does this in Singapore, Hong Kong, Shanghai, Sydney, Manila and almost anywhere.