LinkedIn is a peer-to-peer network in a business context. It’s like a business networking event. So whatever you do in a business networking event you should do on LinkedIn.

LinkedIn is a gamification platform. The more you do, the more you get out of it, the more that LinkedIn reward you. The less you do the more they punish you. It’s designed to be addictive and competitive. Embrace that and you will succeed on LinkedIn.

Chris Reed came to Asia years ago with 250 connections and now, he has 44,000 LinkedIn followers. He is officially a LinkedIn Power Profile since 2012 and also one of the top Social Sellers in the region. 

Here are his top five tips on how you too could be a LinkedIn Power Profile.

1.Your Profile Photo 

By having a great one you increase views by 14x according to LinkedIn. 

What you should do: 

Chris_Reed_LinkedIn_1

What you shouldn’t do:

Be authentic...not who you want to be!

Be authentic…not who you want to be!

 

Animals of any kind just don't work on LinkedIn and when you got dressed up as one at a party and then used the photo as your business photo on LinkedIn it probably wasn't the wisest thing in the world to do …

Animals of any kind just don’t work on LinkedIn and when you got dressed up as one at a party and then used the photo as your business photo on LinkedIn it probably wasn’t the wisest thing in the world to do …

 

Which one is Melitta and which is one is Philip? How are you supposed to create a relationship with either when you don't know what they look like?

Which one is Melitta and which is one is Philip? How are you supposed to create a relationship with either when you don’t know what they look like?

 

I'm pretty sure that Royston is older than this …

I’m pretty sure that Royston is older than this …

 

Words fail me… why would you do this unless you were selling suits, ties or shirts?

Words fail me… why would you do this unless you were selling suits, ties or shirts?

 

For Chris Reed’s personal favorites and more tips, attend his seminar. Follow his updates here >> 

2.Your Background Picture

Bring your personal brand to life; visuals on LinkedIn are very powerful. Pictures do speak a thousand words.

What you should do: 

Chris_Reed_LinkedIn_7

Chris_Reed_LinkedIn_8

What you shouldn’t do: 

LinkedIn actually give you pictures if you're a Premium subscriber so why would you not use them and just have the first default blue? How does this enhance your personal brand on LinkedIn?

LinkedIn actually give you pictures if you’re a Premium subscriber so why would you not use them and just have the first default blue? How does this enhance your personal brand on LinkedIn?

Chris_Reed_LinkedIn_10

3.Your Headline

Probably the most important thing you can do and change on your LinkedIn personal profile is your headline. It matters which words you use as they get found by both LinkedIn and Google.

It matters what words you use as they will follow you everywhere on LinkedIn:

  • when people find you in searches
  • when you comment,
  • in groups,
  • in companies,
  • on your blogs

Everywhere you appear on LinkedIn your headline follows you around so choose your words carefully and make them pay.

What you should do: 

Chris_Reed_LinkedIn_11

Chris_Reed_LinkedIn_12

What you shouldn’t do:

Great for Tinder, less for LinkedIn …

Great for Tinder, less for LinkedIn …

 

If you're truly "enjoying time with the family" I think you should probably look like it …

If you’re truly “enjoying time with the family” I think you should probably look like it …

 

Do you think her husband has Wife of Shelley Sharer on his? Not me neither......

Do you think her husband has Wife of Shelley Sharer on his? Not me neither……

 

For Chris Reed’s personal favorites and more tips, attend his seminar. Follow his updates here >> 

4. Combine all Three for Excellent Employer Branding

Be proud of where you work and inspire your employees to do the same while leaving room for creative individuality too.

What you should do:

Chris_Reed_LinkedIn_16

Chris_Reed_LinkedIn_17

5. Add Your Personal Brand Story

Your summary is your story. What is it from the beginning to now, and please do this in the first person not the third as otherwise it sounds like your PA wrote it. Be genuine, say I and Myself as you would at a business-networking event. You would never introduce yourself without saying “Hi, I’m x” there so why do it the other way on LinkedIn? Be genuinely personable.

What you should do:

Chris_Reed_LinkedIn_18

What you shouldn’t do:

The describes everyone so where is your personal brand differentiation?

The describes everyone so where is your personal brand differentiation?

 

This was on someone in social media would you believe! Once a quarter?!

This was on someone in social media would you believe! Once a quarter?!

 

Your CV on Linked? … Um, your LinkedIn profile is your CV!

Your CV on Linked? … Um, your LinkedIn profile is your CV!

and my personal favorite …

Why anyone would want to put this on LinkedIn is beyond me but watch out for those bunnies....  

Why anyone would want to put this on LinkedIn is beyond me but watch out for those bunnies….

 

Thank you for reading Top 5 Effective LinkedIn Tips to a LinkedIn Power Profile. For another 5 more effective LinkedIn tips, continue reading here

Article contributed by Chris Reed, Global CEO & Founder of Black Marketing – enabling LinkedIn for you 

Chris Reed owns a global LinkedIn marketing consultancy and taken the company from 1 person in 1 country to 35 people in 9 countries. If you would like him to present the Top Ten Tips on How to Use LinkedIn (and some for what not to do) in a seminar, please contact him. He does this in Singapore, Hong Kong, Shanghai, Sydney, Manila and almost anywhere.